SALE GOSSE PARIS
Client : SALE GOSSE Paris
Year : 2024
Project type : artistic direction
“Brand with a unique western punk-rock signature.”
STRONG Movements.
“SALE GOSSE’s clothes are inspired by specific and strong fashion movements which, for some of them, were part of political movements as well such as “new wave” or “punk rock”.”
young, wild and free.
“Since these movements inspired me strong and rebellious spirits, I want to develop a my provocative mind in my visuals for SALE GOSSE. Selling the brand as the one offending but also inviting to offend by just being yourself and by literally being a ‘sale gosse’.”
DO it like cowboys.
“The idea, the “paw”, the signature to this DNA is inspired by the typical and cliché posture adopted by cowboys at the time : where they had their thumbs in their belt loops. It’s a manly posture which I wanted to work with as it fascinates me. From that base, I wanted to create something a little more sexual from it, but also, something with no genre. “Being cocky” is something for everyone with enough personality, it does not depend on what’s inside your pants. The hand(s) in pants made sense at this point.”
Library
