“from hell to heaven” - Show
Client : VERYRARE
Project year : 2021
Project type : Conception - Direction
"“From Hell to Heaven” is a runway show I directed and promoted as part of my work for Veryrare.”
From A to Z.
“This part of the project was the runway itself. I had the chance to work with amazing teams. The wildness of the project made it mandatory to have a precise organization. I wanted the runway to happen in a typical Parisian decor since the pieces from the collection were very American in their visuals, aspects and fittings.”
A hell of heaven.
“All pieces had references to either musics, artists, singers, actors, famous movies, famous video games, famous paintings or even religious references. I wanted to sort them out into a general vision which made sense.”
a heaven of hell.
“In fact, I noticed that the pieces had either a very dark theme, or a more poetic or childish theme. Also, metaphorically, it could symbolize the all the human vices on its road from Hell to Heaven or from Heaven to Hell.”
Library
