“from hell to heaven” - Trailer
Client : VERYRARE
Project year : 2021
Project type : Conceptualization - Direction
"“From Hell to Heaven” is a runway show I directed and promoted as part of my work for Veryrare.”
From A to Z
“For this project, I worked with Laura Hervé, a videographer and friend of mine from Lyon. The runway was about to be a wild runway in the streets of Paris. I wanted to promote that event with a trailer. That was the first part of the project.”
Go wild or don’t go.
“In order to fit the wild and spontaneous aspect of the runway, I wanted the trailer to be shot in an abandoned building, with models from the runway. That way, people could have snipets of the collection.”
Contrast.
“Visually, we wanted the trailer to have contrast with the use of slow-mo and agressive sounds indicating the urge to attend the show.”
