Ganesha Campaign
Client : VERYRARE
Project year : 2022
Project type : Artistic direction
"The Ganesha Campaign was part of my work for Veryrare, a start-up brand in streetwear clothing.”
As god said.
“Ts I had to shoot were about Ganesha. In Hinduism, ‘Ganesh’ is the god who removes obstacles. He is also the god of wisdom, intelligence, education and prudence, the patron of schools and knowledge workers. He has a recognizable elephant head. His aura touches the entire Indian subcontinent and Asia in general.”
SMOKIn’ and ridin’
“On these Ts, Ganesha is smoking wildly. The designer created a fun character who gets his spiritual states with weed. The visuals are very psychedelic. I wanted the shoot to create a contrast with those visuals : with a cold atmosphere and strong face figures.”
